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ABOUT US
Founded in 2006 by Brian Vroom, Vroom Research Group is an independent qualitative research firm that works around the globe across a wide range of industries, including financial services, healthcare, travel, CPG, advertising, & education.
Our passion for qual is rooted in the inherent personal nature of this business – from partnering strategically with our clients to understand their needs & objectives, to connecting closely with respondents to unearth their true underlying feelings, motivations and aspirations.
Having the right moderator is just as important as finding the right respondents. We connect with consumers and small business owners, from millennials to C-level executives, by creating a comfortable & trusting environment where thoughts, ideas & insights flourish.
We deliver clear, strategic insights and actionable recommendations that help achieve your business objectives.
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WHAT WE DO
Our years of experience are in qualitative research...
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Focus groups
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Dyads/Triads
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In Depth Interviews (IDIs)
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Telephone Interviews
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Ethnographies
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Usability
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Websites, Apps
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Desktop / Mobile
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Remote testing
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Online bulletin boards
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Hybrid methodologies to achieve the objectives of any study
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OUR CLIENTS
We work with a range of clients, from small businesses to Fortune 500 companies,
across the US, Canada, the UK, and Australia.
A sample of some of our clients...
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GET IN TOUCH
If you have any questions, or would like to discuss a project or request a proposal, please reach out. We'd be happy to have a chat!